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decoding=\"async\" src=\"https:\/\/i0.wp.com\/hon.jp\/news\/wp-content\/uploads\/2022\/05\/Advertising-type-composition-ratio-of-Internet-advertising-media-costs-2021y.png?resize=300%2C204&#038;ssl=1\" alt=\"\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\u306e\u5e83\u544a\u7a2e\u5225\u69cb\u6210\u6bd4\" width=\"300\" height=\"204\" class=\"size-medium wp-image-33691\" srcset=\"https:\/\/i0.wp.com\/hon.jp\/news\/wp-content\/uploads\/2022\/05\/Advertising-type-composition-ratio-of-Internet-advertising-media-costs-2021y.png?resize=300%2C204&amp;ssl=1 300w, https:\/\/i0.wp.com\/hon.jp\/news\/wp-content\/uploads\/2022\/05\/Advertising-type-composition-ratio-of-Internet-advertising-media-costs-2021y.png?resize=1024%2C695&amp;ssl=1 1024w, https:\/\/i0.wp.com\/hon.jp\/news\/wp-content\/uploads\/2022\/05\/Advertising-type-composition-ratio-of-Internet-advertising-media-costs-2021y.png?resize=768%2C521&amp;ssl=1 768w, https:\/\/i0.wp.com\/hon.jp\/news\/wp-content\/uploads\/2022\/05\/Advertising-type-composition-ratio-of-Internet-advertising-media-costs-2021y.png?w=1166&amp;ssl=1 1166w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-33691\" class=\"wp-caption-text\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\u306e\u5e83\u544a\u7a2e\u5225\u69cb\u6210\u6bd4\uff08<a 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aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000008bc0000000000000000_33690-2\">2<\/a><\/sup><span id=\"mfn-content-00000000000008bc0000000000000000_33690-2\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"2\">\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u300c2021\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb \u8a73\u7d30\u5206\u6790\u300d\u3088\u308a <a href=\"https:\/\/www.dentsu.co.jp\/news\/release\/2022\/0309-010503.html\">https:\/\/www.dentsu.co.jp\/news\/release\/2022\/0309-010503.html<\/a><\/span>\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb\u306e\u5e83\u544a\u7a2e\u5225\u69cb\u6210\u6bd4\u306737.0\uff05\u3068\u3001\u6700\u5927\u3067\u3059\u3002\u691c\u7d22\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u7b2c5\u7ae0\u300c\u691c\u7d22\u6280\u8853\u3068\u5e83\u544a\u300d\u3067\u8a73\u3057\u304f\u304a\u8a71\u3057\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<h4 class=\"selector4\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc<\/h4>\n<p>\u3000\u3067\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u306f\u3069\u3046\u304b\uff1f 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href=\"https:\/\/www.jabc.or.jp\/news\/abc_report\/2022\/03\/02_2371.html\">https:\/\/www.jabc.or.jp\/news\/abc_report\/2022\/03\/02_2371.html<\/a><\/span>\u3002\u3068\u3053\u308d\u304c\u300cYahoo!\u30cb\u30e5\u30fc\u30b9\u300d\u304c\u516c\u8868\u3057\u3066\u3044\u308b\u6570\u5b57\u306f\u3001\u6708\u9593\u7d04150\u5104PV\u3068\u6841\u9055\u3044\u306e\u95b2\u89a7\u6570\u3092\u53e9\u304d\u3060\u3057\u3066\u3044\u307e\u3059<sup class=\"modern-footnotes-footnote modern-footnotes-footnote--hover-on-desktop \" data-mfn=\"4\" data-mfn-post-scope=\"00000000000008bc0000000000000000_33690\"><a href=\"javascript:void(0)\"  role=\"button\" aria-pressed=\"false\" aria-describedby=\"mfn-content-00000000000008bc0000000000000000_33690-4\">4<\/a><\/sup><span id=\"mfn-content-00000000000008bc0000000000000000_33690-4\" role=\"tooltip\" class=\"modern-footnotes-footnote__note\" tabindex=\"0\" data-mfn=\"4\">\u7dcf\u52d9\u7701\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u7814\u7a76\u4f1a\uff08\u4ee4\u548c\u5143\u5e747\u6708\u958b\u50ac\uff09\u914d\u5e03\u8cc7\u65993\u300c\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u554f\u984c\u306b\u5bfe\u3059\u308b\u53d6\u7d44\u307f\u300d\uff08\u30e4\u30d5\u30fc\u682a\u5f0f\u4f1a\u793e\u653f\u7b56\u4f01\u753b\u90e8\uff09\u3088\u308a\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff08PV\uff09\u3068\u3044\u3046\u6307\u6a19\u306f\u3001\uff3b\u7d9a\u304d\u3092\u8aad\u3080\uff3d\u30dc\u30bf\u30f3\u306e\u6709\u7121\u3001\u30da\u30fc\u30b8\u5206\u5272\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u62e1\u5927\u3059\u308b\u753b\u50cf\u306e\u5b58\u5728\u306a\u3069\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3002\u540c\u3058\u571f\u4ff5\u3067\u8a08\u6e2c\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u3042\u304f\u307e\u3067\u76ee\u5b89\u7a0b\u5ea6\u306b\u6349\u3048\u3066\u304a\u3044\u305f\u307b\u3046\u304c\u3088\u3044\u3002 <a href=\"https:\/\/www.soumu.go.jp\/main_sosiki\/kenkyu\/platform_service\/02kiban18_02000068.html\">https:\/\/www.soumu.go.jp\/main_sosiki\/kenkyu\/platform_service\/02kiban18_02000068.html<\/a><\/span>\u3002\u300cYahoo!\u30cb\u30e5\u30fc\u30b9\u300d\u306f\u3001\u5951\u7d04\u30d1\u30fc\u30c8\u30ca\u30fc\u7d04300\u793e\u3001\u7d04500\u5a92\u4f53\u304b\u3089\u8a18\u4e8b\u3092\u96c6\u3081\u30011\u65e5\u7d045000\u672c\u306e\u8a18\u4e8b\u3092\u914d\u4fe1\u3059\u308b\u3001\u5de8\u5927\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u306e\u3067\u3059\u3002<br \/>\n<\/p>\n<div style=\"text-align: center\">\n<h2>\u2015\u2015 \u3053\u306e\u7d9a\u304d\u306f \u2015\u2015<\/h2>\n<p><span class=\"brackets\">\u300a\u6b8b\u308a\u7d041500\u6587\u5b57\u300b<\/span><\/div>\n<div class=\"noticebox\">\u7d9a\u304d\u306f HON.jp Readers \u767b\u9332\u30e6\u30fc\u30b6\u30fc\u9650\u5b9a\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u300c<a href=\"https:\/\/hon.jp\/news\/readers\">HON.jp Readers\u306e\u3054\u6848\u5185<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<strong>\u8ab0\u3067\u3082\u7121\u6599\u3067\u767b\u9332\u3067\u304d\u307e\u3059<\/strong>\u3002\u30e6\u30fc\u30b6\u30fc\u767b\u9332\u6e08\u307f\u306e\u65b9\u306f<a href=\"https:\/\/hon.jp\/news\/login\">\u30ed\u30b0\u30a4\u30f3<\/a>\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<p><br \/>\n<\/p>\n<div style=\"text-align: right\">\u3008<a href=\"https:\/\/hon.jp\/news\/1.0\/0\/33768\">\u7b2c3\u7ae0\u3078<\/a>\u3009<\/div>\n<p>\u3008<a href=\"https:\/\/hon.jp\/news\/1.0\/0\/33602\">\u524d\u3078<\/a>\u3009<\/p>\n<div style=\"text-align: right\">\u3008<a href=\"https:\/\/hon.jp\/news\/1.0\/0\/category\/feature-articles\/column\/digital-publishing-theory\">\u30c7\u30b8\u30bf\u30eb\u51fa\u7248\u8ad6\u76ee\u6b21<\/a>\u3009<\/div>\n<h2 class=\"modern-footnotes-list-heading modern-footnotes-list-heading--hide-for-print\">\u811a\u6ce8<\/h2><ul class=\"modern-footnotes-list modern-footnotes-list--hide-for-print\"><li><span>1<\/span><div>\u96fb\u901a\u300c2021\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\u300d\u3088\u308a <a href=\"https:\/\/www.dentsu.co.jp\/news\/release\/2022\/0224-010496.html\">https:\/\/www.dentsu.co.jp\/news\/release\/2022\/0224-010496.html<\/a><\/div><\/li><li><span>2<\/span><div>\u96fb\u901a\u30b0\u30eb\u30fc\u30d7\u300c2021\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u8cbb \u8a73\u7d30\u5206\u6790\u300d\u3088\u308a <a href=\"https:\/\/www.dentsu.co.jp\/news\/release\/2022\/0309-010503.html\">https:\/\/www.dentsu.co.jp\/news\/release\/2022\/0309-010503.html<\/a><\/div><\/li><li><span>3<\/span><div>\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u65e5\u672cABC\u5354\u4f1a\u300c\u3010\u96d1\u8a8c\u767a\u884c\u793e\u4f1a\u54e1\u3011 Web\u6307\u6a19\u4e00\u89a7 \uff082021\u5e7410-12\u6708\u671f\uff09\u300d\u3088\u308a <a href=\"https:\/\/www.jabc.or.jp\/news\/abc_report\/2022\/03\/02_2371.html\">https:\/\/www.jabc.or.jp\/news\/abc_report\/2022\/03\/02_2371.html<\/a><\/div><\/li><li><span>4<\/span><div>\u7dcf\u52d9\u7701\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u7814\u7a76\u4f1a\uff08\u4ee4\u548c\u5143\u5e747\u6708\u958b\u50ac\uff09\u914d\u5e03\u8cc7\u65993\u300c\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u554f\u984c\u306b\u5bfe\u3059\u308b\u53d6\u7d44\u307f\u300d\uff08\u30e4\u30d5\u30fc\u682a\u5f0f\u4f1a\u793e\u653f\u7b56\u4f01\u753b\u90e8\uff09\u3088\u308a\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff08PV\uff09\u3068\u3044\u3046\u6307\u6a19\u306f\u3001\uff3b\u7d9a\u304d\u3092\u8aad\u3080\uff3d\u30dc\u30bf\u30f3\u306e\u6709\u7121\u3001\u30da\u30fc\u30b8\u5206\u5272\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u62e1\u5927\u3059\u308b\u753b\u50cf\u306e\u5b58\u5728\u306a\u3069\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u308b\u3002\u540c\u3058\u571f\u4ff5\u3067\u8a08\u6e2c\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u3042\u304f\u307e\u3067\u76ee\u5b89\u7a0b\u5ea6\u306b\u6349\u3048\u3066\u304a\u3044\u305f\u307b\u3046\u304c\u3088\u3044\u3002 <a href=\"https:\/\/www.soumu.go.jp\/main_sosiki\/kenkyu\/platform_service\/02kiban18_02000068.html\">https:\/\/www.soumu.go.jp\/main_sosiki\/kenkyu\/platform_service\/02kiban18_02000068.html<\/a><\/div><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30de\u30fc \u3000\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u5e02\u5834\u304c\u6025\u6fc0\u306b\u62e1\u5927\u3059\u308b\u3044\u3063\u307d\u3046\u3067\u3001\u30de\u30b9\u30b3\u30df4\u5a92\u4f53\u306e\u5e83\u544a\u8cbb\u306f\u6f38\u6e1b\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3068\u3053\u308d\u304c\u3001\u30de\u30b9\u30b3\u30df4\u5a92\u4f53\u304c\u81ea\u793e\u3067\u904b\u55b6\u3057\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u5e83\u544a\u3067\u3042\u307e\u308a\u7a3c\u3052\u3066\u3044\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n<\/div>","protected":false},"author":5,"featured_media":32888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAoiEM2xMfscec3m5-RpsRDKVy0:productID":"","_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[48,2132,1328,2153],"tags":[381,64,540,2131,561,267,2137,1099,578,467,1854,1055,57,54],"class_list":{"0":"post-33690","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-column","8":"category-digital-publishing-theory","9":"category-feature-articles","10":"category-readers-only","11":"tag-amazon","12":"tag-google","13":"tag-yahoo","14":"tag-2131","15":"tag-561","16":"tag-267","17":"tag-2137","18":"tag-1099","19":"tag-578","20":"tag-467","21":"tag-1854","22":"tag-1055","23":"tag-57","24":"tag-54"},"jetpack_featured_media_url":"https:\/\/hon.jp\/news\/wp-content\/uploads\/2022\/03\/DigitalPublishingTheory1-2.png","jetpack_shortlink":"https:\/\/wp.me\/p71Ph0-8Lo","jetpack_sharing_enabled":true,"brizy_media":[],"_links":{"self":[{"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/posts\/33690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/comments?post=33690"}],"version-history":[{"count":8,"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/posts\/33690\/revisions"}],"predecessor-version":[{"id":52400,"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/posts\/33690\/revisions\/52400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/media\/32888"}],"wp:attachment":[{"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/media?parent=33690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/categories?post=33690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hon.jp\/news\/wp-json\/wp\/v2\/tags?post=33690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}