{"id":14815,"date":"2018-12-31T06:30:51","date_gmt":"2018-12-30T21:30:51","guid":{"rendered":"https:\/\/hon.jp\/news\/?p=14815"},"modified":"2021-11-06T17:15:10","modified_gmt":"2021-11-06T08:15:10","slug":"%e3%80%8c%e6%97%a5%e6%9c%ac%e3%81%ae%e6%9c%ac%e3%81%ae%e6%b5%b7%e5%a4%96%e3%81%a7%e3%81%ae%e8%a9%95%e4%be%a1%e3%80%8d%e3%81%8c1%e4%bd%8d-%ef%bd%9e-hon-jp-news-blog-%e6%b5%b7%e5%a4%96%e8%a8%98%e4%ba%8b","status":"publish","type":"post","link":"https:\/\/hon.jp\/news\/1.0\/0\/14815","title":{"rendered":"\u300c\u65e5\u672c\u306e\u672c\u306e\u6d77\u5916\u3067\u306e\u8a55\u4fa1\u300d\u304c1\u4f4d \uff5e HON.jp News Blog \u6d77\u5916\u8a18\u4e8b\u30e9\u30f3\u30ad\u30f3\u30b0\uff082018\u5e74\uff09"},"content":{"rendered":"

\u3000HON.jp News Blog\u30672018\u5e74\u306b\u63b2\u8f09\u3057\u305f\u6d77\u5916\u30cb\u30e5\u30fc\u30b9\u306e\u4e2d\u304b\u3089\u3001\u591a\u304f\u306e\u4eba\u306b\u8aad\u307e\u308c\u305f\u8a18\u4e8b\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u300210\u4f4d\u304b\u30891\u4f4d\u307e\u3067\u306e\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u5f62\u5f0f\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002
\n<\/p>\n

10\u4f4d\uff1a
\n\u30a2\u30e1\u30ea\u30ab\u6700\u5927\u624b\u53d6\u6b21\u304c2\u4f4d\u3092\u8cb7\u53ce\u304b\uff1f \u9023\u90a6\u53d6\u5f15\u59d4\u54e1\u4f1a\u304c\u8abf\u67fb\u3092\u958b\u59cb<\/a><\/h3>\n

\u3000\u7c73\u6700\u5927\u624b\u306e\u66f8\u7c4d\u53d6\u6b21\u30a4\u30f3\u30b0\u30e9\u30e0\u304c\u3001\u7b2c2\u4f4d\u306e\u30d9\u30a4\u30ab\u30fc\uff06\u30c6\u30a4\u30e9\u30fc\u306e\u8cb7\u53ce\u3092\u6253\u8a3a\u3057\u3001\u3053\u308c\u3092\u53d7\u3051\u3066\u9023\u90a6\u53d6\u5f15\u59d4\u54e1\u4f1a\uff08Federal Trade Commission, \u4ee5\u4e0bFTC\uff09\u304c\u8abf\u67fb\u3057\u59cb\u3081\u305f\u3053\u3068\u3092\u3001\u51fa\u7248\u95a2\u9023\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u767a\u884c\u3057\u3066\u3044\u308bShelf Awareness\u304c\u3059\u3063\u3071\u629c\u304d\u3001\u7d9a\u3044\u3066\u696d\u754c\u8a8c\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u30ba\u30fb\u30a6\u30a3\u30fc\u30af\u30ea\u30fc\u304c\u4f1d\u3048\u308b\u307e\u3067\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n

9\u4f4d\uff1a
\n\u6d77\u8cca\u7248\u6559\u79d1\u66f8\u306b\u30a2\u30de\u30be\u30f3\u304c\u304a\u3068\u308a\u635c\u67fb\u3067\u9244\u69cc\u3001\u3042\u304a\u308a\u3092\u98df\u3089\u3046\u53e4\u66f8\u5e97\u3082<\/a><\/h3>\n

\u3000\u30a2\u30de\u30be\u30f3\u304c\u30b7\u30a2\u30c8\u30eb\u306e\u8cb7\u3044\u624b\u3092\u88c5\u3063\u3066\u53e4\u672c\u306e\u6559\u79d1\u66f8\u3092\u6ce8\u6587\u3001\u5c4a\u3044\u305f\u672c\u304c\u6d77\u8cca\u7248\u3060\u3063\u305f\u3068\u3057\u3066\u7d0420\u5e97\u306e\u53e4\u66f8\u5e97\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u9589\u9396\u3057\u305f\u3068\u3001\u30d3\u30b8\u30cd\u30b9TV\u30c1\u30e3\u30f3\u30cd\u30eb\u306eCNBC\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u4f1d\u3048\u3066\u3044\u308b\u3002<\/p>\n

8\u4f4d\uff1a
\n\u82f12\u5927\u66f8\u5e97\u30c1\u30a7\u30fc\u30f3\u304c\u4e00\u4e38\u3068\u306a\u3063\u3066\u30a2\u30de\u30be\u30f3\u3068\u95d8\u3046\u6c7a\u610f<\/a><\/h3>\n

\u3000\u30a4\u30ae\u30ea\u30b9\u6700\u5927\u624b\u306e\u66f8\u5e97\u3068\u3057\u3066250\u5e97\u8217\u3001\u5e74\u9593\u58f2\u4e0a3\u51048800\u4e07\u30dd\u30f3\u30c9\uff08\u7d04556\u51046000\u4e07\u5186\uff09\u306eWaterstones\uff08\u30a6\u30a9\u30fc\u30bf\u30fc\u30b9\u30c8\u30fc\u30f3\u30ba\uff09\u304c\u30017\u5e97\u8217\u3001\u5e74\u9593\u58f2\u4e0a2500\u4e07\u30dd\u30f3\u30c9\uff08\u7d0435\u51049000\u4e07\u5186\uff09\u898f\u6a21\u306eFoyles\uff08\u30d5\u30a9\u30a4\u30eb\u30ba\uff09\u3092\u8cb7\u53ce\u3059\u308b\u3068\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u304c\u5831\u3058\u3066\u3044\u308b\u3002<\/p>\n

7\u4f4d\uff1a
\n\u30d6\u30e9\u30b8\u30eb\u30012\u5927\u66f8\u5e97\u306e\u5012\u7523\u3067\u51fa\u7248\u5371\u6a5f\u304c\u6df1\u523b\u5316<\/a><\/h3>\n

\u3000\u5148\u6708\u304b\u3089\u30d6\u30e9\u30b8\u30eb\u306e\u66f8\u5e97\u30ea\u30d6\u30e9\u30ea\u30a2\u30fb\u30af\u30c8\u30a5\u30fc\u30e9\uff08Livraria Cultura\uff09\u3068\u30b5\u30ec\u30a4\u30f4\u30a1\uff08Saraiva\uff09\u304c\u76f8\u6b21\u3044\u3067\u5012\u7523\u7533\u8acb\u3059\u308b\u306a\u3069\u5371\u6a5f\u7684\u306a\u72b6\u6cc1\u306b\u3042\u308a\u3001\u30d6\u30e9\u30b8\u30eb\u306e\u51fa\u7248\u793e\u56e3\u4f53 National Syndicate of Book Publishers \u304c\u4ecb\u5165\u3092\u8003\u3048\u3066\u3044\u308b\u3001\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u51fa\u7248\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3001Publishing Perspectives \u304c\u4f1d\u3048\u3066\u3044\u308b\u3002<\/p>\n

6\u4f4d\uff1a
\n\u30a4\u30ae\u30ea\u30b9\u306e\u30d7\u30ed\u4f5c\u5bb6\u306e\u53ce\u5165\u304c\u3068\u3046\u3068\u3046\u6700\u4f4e\u8cc3\u91d1\u4ee5\u4e0b\u306e\u30ec\u30d9\u30eb\u306b<\/a><\/h3>\n

\u3000\u30a4\u30ae\u30ea\u30b9\u306b\u304a\u3051\u308b\u30d7\u30ed\u4f5c\u5bb6\u306e\u5e74\u9593\u53ce\u5165\u4e2d\u592e\u5024\u306f2013\u5e74\u304b\u308915\uff05\u6e1b\u3001\uff11\u4e07500\u30dd\u30f3\u30c9\u3092\u4e0b\u56de\u3063\u305f\u3053\u3068\u304c\u82f1\u8457\u8005\u8a31\u53ef\u96c6\u91d1\u5354\u4f1a\uff08Authors\u2019 Licensing and Collecting Society\u3001\u4ee5\u4e0bALCS\uff09\u306e\u8abf\u3079\u3067\u308f\u304b\u3063\u305f\u3002<\/p>\n

5\u4f4d\uff1a
\n\u30b0\u30c3\u30c1\u304c\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u66f8\u5e97\u3092\u30aa\u30fc\u30d7\u30f3<\/a><\/h3>\n

\u3000\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u5185\u3067\u9ad8\u7d1a\u30d6\u30c6\u30a3\u30c3\u30af\u304c\u7acb\u3061\u4e26\u3076\u30bd\u30fc\u30db\u30fc\u5730\u533a\u306b\u30b0\u30c3\u30c1\u304c\u5e97\u5185\u306e\u4e00\u89d2\u3092\u4f7f\u3063\u3066 Gucchi Wooster Bookstore \u3092\u30aa\u30fc\u30d7\u30f3\u3057\u305f\u3068\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30de\u30ac\u30b8\u30f3\u304c\u4f1d\u3048\u3066\u3044\u308b\u3002<\/p>\n

4\u4f4d\uff1a
\n\u7c73\u30a2\u30de\u30be\u30f3\u30fb\u30ad\u30f3\u30c9\u30eb\u306e\u65b0\u6a5f\u80fd\u300cBuy For Others\u300d\u3067E\u30d6\u30c3\u30af\u732e\u672c\u3084\u8ca9\u4fc3\u304c\u53ef\u80fd\u306b<\/a><\/h3>\n

\u3000\u30a2\u30de\u30be\u30f3\u306f7\u670818\u65e5\u304b\u3089\u5317\u7c73\u5411\u3051\u306e\u30ad\u30f3\u30c9\u30eb\u30b5\u30fc\u30d3\u30b9\u306b\u300cbuy for others\uff08\u4ed6\u306e\u4eba\u306b\u8cb7\u3046\uff09\u300d\u6a5f\u80fd\u3092\u3064\u3051\u3001\u8457\u8005\u304c\u30d5\u30a1\u30f3\u306e\u305f\u3081\u306e\u30ec\u30d3\u30e5\u30fc\u7528\u30b3\u30d4\u30fc\u3092\u6e21\u3059\u305f\u3081\u30011\u4eba\u3067\u4f55\u518a\u3082\u4e00\u62ec\u8cfc\u5165\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u3068\u7d4c\u6e08\u8a8c\u30d5\u30a9\u30fc\u30d6\u30b9\u304c\u5831\u3058\u3066\u3044\u308b\u3002<\/p>\n

3\u4f4d\uff1a
\nKobo\u306e\u65b0Clara HD\u306f\u65e2\u306b\u6e1b\u308a\u3064\u3064\u3042\u308bE\u30ea\u30fc\u30c0\u30fc\u306e\u30d5\u30a1\u30f3\u306b\u5411\u3051\u3089\u308c\u305f\u6a5f\u7a2e\u304b\uff1f<\/a><\/h3>\n

\u3000\u697d\u5929Kobo\u306e\u65b0\u6a5f\u7a2e Clara HD \u3092\u82f1\u306e\u30a8\u30f3\u30bf\u30e1\u30b5\u30a4\u30c8\u3001Verdict \u304c\u30ec\u30d3\u30e5\u30fc\u3057\u3066\u3044\u308b\u3002\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u51fa\u7248\u793e\u304b\u3089\u51fa\u3066\u3044\u308b\u672c\u306e\u7dcf\u58f2\u4e0a\u3052\u306e\u3046\u3061\u3001E\u30d6\u30c3\u30af\u304c\u5360\u3081\u308b\u5272\u5408\u304c3\u5e74\u524d\u306e23\uff05\u304b\u30892017\u5e74\u306b\u306f14\uff05\u306b\u6e1b\u308a\u3001\u4ee3\u308f\u308a\u306b\u7d19\u306e\u672c\u3068\u30aa\u30fc\u30c7\u30a3\u30aa\u30d6\u30c3\u30af\u304c\u6570\u5b57\u3092\u4f38\u3070\u3057\u3066\u3044\u308b\u306e\u3092\u80cc\u666f\u306b\u3001\u4eca\u306a\u305c\u65b0\u3057\u3044\u6a5f\u7a2e\u306a\u306e\u304b\uff1f<\/p>\n

2\u4f4d\uff1a
\n\u3044\u307e\u3069\u304d\u306e\u66f8\u8a55\u306f\u30c6\u30a3\u30fc\u30f3\u30a8\u30a4\u30b8\u30e3\u30fc\u306e\u300c\u30d6\u30c3\u30af\u30c1\u30e5\u30fc\u30d0\u30fc\u300d\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u52d5\u753b<\/a><\/h3>\n

\u3000\u4e3b\u306b\u30c6\u30a3\u30fc\u30f3\u30a8\u30a4\u30b8\u30e3\u30fc\u304b\u3089\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e20\u4ee3\u306b\u672c\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306b\u306f\u3001\u52d5\u753b\u6295\u7a3f\u30b5\u30a4\u30c8\u30e6\u30fc\u30c1\u30e5\u30fc\u30d6\u3067\u591a\u304f\u306e\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u305f\u300c\u30d6\u30c3\u30af\u30c1\u30e5\u30fc\u30d0\u30fc\u300d\u3060\u3068\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30bf\u30a4\u30e0\u30ba\u7d19\u304c\u5831\u3058\u3066\u3044\u308b\u3002<\/p>\n

1\u4f4d\uff1a
\n\u65e5\u672c\u306e\u30de\u30b9\u30b3\u30df\u304c\u4f1d\u3048\u306a\u3044\u65e5\u672c\u306e\u672c\u306e\u6d77\u5916\u3067\u306e\u8a55\u4fa1\u306f\u3069\u308c\u3060\u3051\u30b9\u30b4\u3044\u306e\u304b\u30b9\u30b4\u304f\u306a\u3044\u306e\u304b<\/a><\/h3>\n

\u3000\u6bce\u5e74\u306e\u3088\u3046\u306b\u6751\u4e0a\u6625\u6a39\u304c\u30ce\u30fc\u30d9\u30eb\u8cde\u3092\u3068\u308b\u3093\u3058\u3083\u306a\u3044\u304b\u3068\u9a12\u304e\u3001\u30a4\u30ae\u30ea\u30b9\u4eba\u306e\u30ab\u30ba\u30aa\u30fb\u30a4\u30b7\u30b0\u30ed\u304c\u3068\u3063\u305f\u3089\u3068\u3063\u305f\u3067\u201c\u540d\u8a89\u65e5\u672c\u4eba\u201d\u6271\u3044\u3057\u305f\u304c\u308b\u307b\u3069\u3001\u65e5\u672c\u4eba\u306f\u6587\u5b66\u8cde\u3068\u3044\u3046\u300c\u304a\u58a8\u4ed8\u304d\u300d\u306b\u5f31\u3044\u3088\u3046\u3060\u3002\u4eca\u5e74\u306f\u591a\u548c\u7530\u8449\u5b50\u304c\u300e\u732e\u706f\u4f7f\u300f\u3067\u5168\u7c73\u56f3\u66f8\u8cde\u306e\u7ffb\u8a33\u90e8\u9580\u3092\u53d7\u8cde\u3057\u3001\u6751\u7530\u6c99\u8036\u9999\u306e\u300e\u30b3\u30f3\u30d3\u30cb\u4eba\u9593\u300f\u304c\u6587\u82b8\u8a8c\u30cb\u30e5\u30fc\u30e8\u30fc\u30ab\u30fc\u306e\u300c\u4eca\u5e74\u306e\u30d9\u30b9\u30c8\u300d\u306b\u9078\u3070\u308c\u305f\u3068\u9a12\u3044\u3067\u3044\u308b\u304c\u3001\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u3053\u308c\u3089\u306f\u5730\u5143\u3067\u3069\u306e\u3050\u3089\u3044\u306e\u5f71\u97ff\u529b\u304c\u3042\u308b\u6804\u8a89\u306a\u306e\u304b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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